Advertising

Overview

MRT advertising is highly sought after in today's world. Advertisements can be placed on the pillars in MRT stations, along the subways, and also on the exterior and interior of MRT trains. As MRT lines in Singapore link more and more places together, the mass public tends to opt to travel via the MRT as it is both accessible and convenient. This will in turn result in increase of efficiency and effectiveness of the advertisements.

In land-scarce Singapore, we cannot afford to set aside space just for advertising alone. Turning to MRT advertising will save space and get the same or even better response from the mass public.

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Who

Any company or individual is able to advertise their product, an event, a place etc. in MRT trains and stations for a certain fee. The more common advertisements include daily products such as milk, chocolate, shampoo and hair treatment products. There are also advertisements to promote places such as the National University of Singapore or SMRT's Dhoby Xchange.

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Effectiveness

As the MRT is one of the most common form of transportation for most people, advertisements can easily reach the masses in the shortest time possible.

As people walk or wait in MRT stations, they are bound to glance at their surroundings, and with attractive billboards and catchy taglines, companies can send their message to the commuter effectively. Consciously or sub-consciously, commuters will pick up these messages and companies would then have achieved their goals.

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Advantages

MRT advertising is a highly effective and efficient method for a company to introduce new products and gain publicity.

Besides train tickets, advertisements are train companies' alternative source of revenue. It may be fairly substantial as advertising space in the 'heavy traffic' areas are very expensive. Companies seeking these highly sought after spaces have to compete with one another but are eventually rewarded with huge publicity, translating into high sales turnover.

Today, a commuter taking a MRT train would get to see a minimum of 30 advertisements from the beginning of his journey to the end. The selling power of advertisements cannot be neglected. Advertisements also provide a talking point for the commuter.

The bright colours on the advertisements also serve to enhance the look of the MRT aesthetically. It is a well-known fact that the colour of a room or place will affect a person's mood. Because of these advertisements, train rides will not be as dull; the wide range of striking colours will definitely help any weary passenger to enjoy his or her trip.

Next: Disability Features

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